Monday, July 18, 2011

Skype calls Facebook: a win-win-win

Mark Zuckerberg was OK, jaunty form for last night presentation on Facebook new features. He is probably more and sound looked more fluid than ever, rattles from an anecdote about a comment form an older neighbors, which would put in a request for video calls. Tick!

• First - integrated the most important announcement of Skype call. The timing is absolutely right. Mainstream both enough to major take two of the biggest names in the consumer Web services, to and at a time as consumers finally begin that have to overcome inhibition about talking to their computers. Zuckerberg of the anecdote about the older neighbors illustrated that, but I also know that if my mother 'do a Skype' speaks, that this really must have hit the mainstream.

Facebook shows his new integrated Skype function
• Zuckerberg attempted a rather rough, of which growth figures may distract stalling. Active monthly unique users is no longer the metric of choice on Facebook towers, he would like us to believe. He said that, despite confirmed that Facebook has reached now 750 million users, so that added 250 m in less than a year. The volume of the shared parts of the content is certainly as Facebook achieved this objective a billion finally monthly active users will again be University events, but until then, Zuckerberg believe us, that wants a better representation of the activity on Facebook. And that is to double 4 every day from this time last year.

• From the back of this explosion in the load sharing, Zuckerberg, that to support growth, Facebook would be mentioned more data centers, after it opened for the first time in April of this year. No more detail, but he said: "we are definitely this trend now where it makes sense for us given the scale of use and the information that flows through the network, where we're probably going to build our own data centers, rather than leasing."

• He made several subtle but interesting digs at Google, reinforce its strategy to describe Facebook as the standard sent social infrastructure of the Web on which all other services will provide its social elements. Standard MySpace friend Tom Anderson has a good post on Google +, which Zuckerberg published comments on Google, but it is also worth mentioning that Zuckerberg Google + experiment with social tools described as just another company. With a touch of humility, Zuckerberg, admitted that if not innovatively to keep Facebook, it will be a variety of social infrastructure companies, taking his place.

• To the press calling for the presentation, I asked what looks like the agenda for the development of this function, could in particular specified mobile such as exciting Skype calls within Facebook applications.

"Our philosophy is the best experience for people to build on Facebook and we many want this experience, once we that can create", said Peter Deng, Facebook video call project manager.

"I was part of the original team built the Facebook chat 2007, and in the course of time we have more features, observed how people use the service added what they like and don't like, what are the right move to make…. rather, it is an iterative process [as a planned Roadmap] if we do product development." We try to next features out, as soon as possible, but understand how people use these products first.

"We have no timeline, now to announce, but we are working on improvements already."

Video calls on mobile by the Facebook app would be a direct competitor of Apple's FaceTime (still think is the terrible name), but to initiate with a powerful social driver, calls from within Facebook. Making the video entertainment so convincingly from within Facebook but what said, I think that many people thoroughly check the same reaction as me - and clean you your Facebook contacts might have. Floating profile thumbnails and education of the video chat option made me realize how little I really to talk about what had these contacts! If we have spoken since school not, it's probably a reason. But that's for another day.

• From the analysts:
The egg Eden ZOLLER said that Facebook/Skype a blow to Google and Google + meeting point is. "We expect the Facebook video chat service, to develop a strong mobile game, given the fact that at least half of Facebook users with the social network of mobile interact and also because Microsoft on Skype is determined in this direction." "A deepening, Facebook, Microsoft and Skype Alliance is on the cards and is a powerful view, and one by Google will wake up at night."

Frost & Sullivan's Jake Wengroff noted on Twitter that as numbers is unlikely, only 6% of Skype users for services, the tie-up that someone all to make money. It concerns strategic alliances. "I see it as a way for MSFT, Skype new owner, a path with FB work find."

Colin gills on BGC said it $8 billion confirms Microsoft's acquisition of Skype: "helps explain the purchase praise is to drive this business Facebook Ubiquity for Skype."

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