Vodafone is the latest company to reveal a Facebook phone, although the Vodafone-555-blue rather is emerging economies such as India as in the United Kingdom to a hit in mobile.
The device is a feature phone with Vodafone's proprietary operating system, but as Android or another Smartphone OS.
Made by TCL, the device has a 2.4 inch screen with a physical QWERTY keyboard, but is missing 3 g or Wi-Fi connectivity with 2.5 G / EDGE instead. It has a two-megapixel camera and micro SD card slot, with a dedicated Facebook button on the keyboard.
Buyers register their Facebook account, as soon as blue turn it the 555, and can sign up for the social network, if you already have an account.
Joanna Shields, Facebook's Vice President and managing director EMEA, said that the company hopes that the device in the developing countries of new registrations will be travelling. Meanwhile, access 250 million people Facebook from their phones.
"What they have done here really the most brilliant product out of the ground is created", said shields. "It is enabled in all aspects of Facebook."
555 Blue will go in various Vodafone markets including the United Kingdom in August in the sale. It is expected to cost less than $100 (about £ 60) on a prepay tariff, which will include a set of data usage.
"This is all about drive data growth in the segment of pre-pay", said Peter Becker-Pennrich, group terminals, marketing director at Vodafone Group. "How can we get an experience, abhebendes the real competition, and create nice and very relevant to this segment?"
In question, about the lack of 3 g or Wi-Fi, Becker-Pennrich proposed that users feel not negative, as updates and news about them over the air to be pushed. Continue to fall as prices for Android smartphones on pre-pay contracts, will face the 555 blue stiff competition in countries like the UK.
The deal is the latest mobile partnership for Facebook, that repeated proposals, the it a dedicated ' Facebook phone ' has rejected, touting instead would like to start a strategy of deep integration with many mobile phones.
To do this, Facebook is a central feature of Microsoft's Windows phone OS, while manufacturers release HTC mobile phone released two Android smartphones with dedicated buttons for Facebook has: the HTC salsa and HTC ChaCha - the Vodafone 555 Blue design is similar to the latter up to the blue Facebook button.
INQ was two Facebook phones of its own earlier in this year: the INQ cloud touch and INQ cloud Q, running also Android.
Apple has so far resistance of temptation, integrate Facebook into its iOS, instead striking a deal with Twitter that a flagship feature of the upcoming iOS are 5 software.
Facebook is intended, to an HTML5-based platform for social mobile Web applications, code name project Spartan according to the TechCrunch shovel work this year.
It will bring platform expected, iOS and other smart phones, complete with Facebook apps, Facebook credits payment system.
However blue sit phones like the 555 more by Facebook's efforts to drive use in emerging markets. Partnerships thanks the social network launched in May 2010 0.facebook.com, a stripped-down mobile site with NULL 3 g data charges with operators around the world.
More recently, Facebook launched a new every phone Java application that concerned itself only runs on more than 2,500 feature phones, and once again signed with operators to remove data charges, if only for a period of 90 days.
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